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Marketing Strategy

We take a different approach to advertising your home for sale. We utilize a variety of Social Media and Internet advertising sites to gain exposure to more potential buyers than ever before!

Research shows that:

  • 90% of information transmitted to the brain is VISUAL

  • Visuals are processed 60,000 times faster than text

  • Internet posts with visuals attract 3 times more traffic than those without

  • Viewers are 85% more likely to purchase a product for which they have seen a video

Recent changes in media and advertising tell us:

  • 86% of people skip television ads

  • 91% unsubscribe from email soliciting

  • 44% of direct mail is not opened

  • 200 million people are registered on a Do Not Call List

How do we deal with these statistics?

  • Attract potential buyers with our Blog and Social Media activity

  • Continuosly evolve our marketing plan to stay current

  • Provide useful, factual information

  • Remain in contact with past clients

 

Marketing

Facebook

  • New listing and Open House ads are posted with a high quality photo and description of your home with additional photo gallery links

  • We market your home on Facebook Marketplace to increase the market reach

  • We utilise video on Facebook to market your home in a unique way

  • We engage our audience with other topics related to Real Estate and Okanagan area news.

  • We are continuously monitoring certain stats such as the number of people who have seen the post, number of likes, shares and comments to track effectiveness of our marketing

  • We post when most users are online, commonly at 9am, 12pm, 3pm and 6pm, to ensure the most views

  • External referrals to our Facebook page come from our Google account and markcoonsrealty.com

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Castanet

  • Every week over 375,000 people visit Castanet for news, classifieds, weather and entertainment.  

  • New listing and Open House ads are posted with a high quality photo and description of your home with additional photo gallery links

  • Offering an incredible range of categories to meet your needs, Castanet classifieds are designed to showcase both private and business sales

  • Castanet's classified pages receive over 600,000 page views per day and over 25,000 unique visitors making it the largest classifieds site in the Okanagan Valley.

Kijiji

  • Kijiji is Canada's most popular free, local classifields site.  Kijiji offers a convenient, fun, and easy way for people in the same city to buy, sell, trade and help each other out in areas such as goods, cars, services, housing and jobs.

  • New listing and Open House ads are posted with a high quality photo and description of your home with additional photo gallery links

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MLS® Exposure

Listings are posted with a high quality photo and description of your home with additional photo gallery links